It was evident from his early teens that the need to provide entertainment to the masses was a criteria for Joey Cee. Writing about or doing promotions for various events was enough to satisfy the urge. His ideas were always cutting edge and usually a first or alternative for what was already available. From “Battle of the Bands” competitions in many arenas and Fitness Sportathalons to Entertainment, and Exhibitions to high-profile Festivals, Joey has presented some of the biggest productions ever witnessed in Toronto. Nothing attests more to that fact than the success of the Beaches International Jazz Festival, MIX 99.9 Beachfest and Canada Day events held in Toronto annually. Together, these three festivals alone generate an audience of more than a million people. He has produced special events and festivals in Los Angeles, Hollywood, Las Vegas, Atlantic City and the Bahamas in association with some of the biggest names in the biz including Donald Trump, Norman Jewison, Quincy Jones, Garth Drabinsky and the late Sam “The Record Man” Sniderman. His shows collectively have starred and featured hundreds of well known celebrities and performers. Joey’s productions are not limited to any specific genre. Notable highlights include his involvement with USA for Africa on the “We Are The World” project, “Hands Across America” and The Digital Media Awards which he produced and directed. Another highlight would be the “Canada Day in L.A.” celebrations at the Palace in Hollywood and the dedication ceremonies for Norman Jewison’s star on the Hollywood Walk of Fame followed by the lavish star-studded party at the Hollywood Roosevelt Hotel. In Toronto, he is also associated with The Taste of Little Italy and Toronto Fiesta.
Productions
FESTIVALS, SHOWS & SPECIAL EVENTS
CANADIAN BANDSTAND ’63, ’64 and ’65
Weekly Live in Downtown Toronto (where it all started) Producer
CANADA DAY in L.A.
Week-long Event, Hollywood, California
Producer
SHOWCASE CANADA DAY in L.A.
Week-long Event, Hollywood, California
Producer
NORMAN JEWISON’S STAR ON THE “HOLLYWOOD WALK OF FAME”
Dedication Ceremony and After-Party at Hollywood Roosevelt Hotel
Producer/Sponsor
INTERNATIONAL DIGITAL MEDIA AWARDS
Producer
BEACHES INTERNATIONAL JAZZ FESTIVAL
(Annual Summer)
Associate Producer
CISS-FM NEW COUNTRY FESTIVAL
(Annual Canada Day in The Beaches)
Co-Producer
CFRB CANADA DAY FESTIVAL
(at Sunnyside)
Co-Producer
MIX 99.9FM BEACHFEST
(Annual Labour Day in The Beaches and Sunnyside)
Co-Producer
SAM THE RECORD MAN: 25TH ANNIVERSARY ROAST
Producer
STARDUST CASINO SUMMERFEST ’91
Grand Opening of Towers, Las Vegas
Associate Producer
AMERICAN DREAM COMEDY CHALLENGE
Las Vegas, Atlantic City, Los Angeles, Bahamas
Producer
AMERICAN DREAM MUSIC CHALLENGE
Las Vegas, Atlantic City, Los Angeles, Bahamas
Producer
AMERICAN DREAM CALENDAR GIRL PAGEANT
Las Vegas, Atlantic City, Los Angeles, Bahamas
Associate Segment Producer
TIME BEING
Summer CNE
Segment Producer
TEENAGE FAIR
Summer CNE
Segment Producer
GALAXII
Summer CNE
Segment Producer
CANADIAN ENTERTAINMENT EXPOSITION (1973)
– Exhibition Place (First Canadian Music Entertainment Expo)
Producer
VOCAL WARZ
Ontario Producer
USA FOR AFRICA “WE ARE THE WORLD”
Exclusive Canadian Representation and Promotions
HANDS ACROSS AMERICA
Long Beach, California
Exclusive Canadian Representation and Promotions
SHOOTING STARS GALLERY
Show & Auction; Fpr Children’s Wish Foundation at VICOM
Producer
DON DAYNARD’S CKFH WEATHER BANK BALL
(Several Events) for Cystic Fibrosis
Producer
CANADIAN CHRISTMAS CONCERT
for Children’s Charities (Massey Hall)
Producer
GREAT MISSISSAUGA TALENT SEARCH
(Live and Televised Weekly on Rogers TV)
Producer
GREATER TORONTO RECORDING ARTIST SEARCH
Producer
CURZONS CELEBRITY SPORTATHLON
for Variety Club
Producer
AMERICAN SONG FESTIVAL
Canadian Representation and Promotion
PEPSI UNDER 21 CLUB
Summer CNE
Segment Producer
COUNTRY 95.3 “COUNTRY JAM”
Annual Music Festival (at Sunnyside) in Toronto on Canada Day
Co-Producer
THE CHOCOLATE BALL 2006 – 2011
Palais Royale – Toronto, Producer
THE CHOCOLATE BALL 2012
Roy Thomson Hall
Producer
THE CHOCOLATE BALL 2013 – 2015
The Eglinton Grand – Toronto
Producer
THE CHOCOLATE BALL
Liuna Station – Hamilton (2008)
Producer
THE CHOCOLATE BALL 2010
Eagles Nest Golf Club – Vaughan
Co-Producer
THE CHOCOLATE BALL 2011 – 2012
Bellagio – Vaughan
Co-Producer
THE CHOCOLATE BALL 2013 & 2015
Le Jardin Chateau – Vaughan
Co-Producer
TORONTO CHOCOLATE FESTIVAL (Annually) Since 2006
Events have included:
9-1-1 CHOCOLATE RELAY
HOT CHA CHA CHOCOLATE NIGHTS
CHOCOLATE HIGH TEA
DINE WITH THE CHOC-ELITE
COCOUTURE: MEN IN BROWN FASHION SHOW
TOUR DE CHOCOLAT: CHOCOLICIOUS PASSPORT
CHOCOLICIOUS CHEF CHALLENGE
Producer
VINYL 97.3 “SUMMERFEST” + “RED,WHITE + VINYL” (annual)
Woodbine Park, Toronto
Co-Producer
PERFORMERS & APPEARANCES ON SHOWS PRODUCED OR CO-PRODUCED
BEACHFEST LABOUR DAY FESTIVALS
Avril Lavigne, Great Big Sea, Tom Cochrane, Blue Rodeo, Ron Sexmith, Chantal Kreviazuk, Hedley (Jacob), Canadian Idol Finalists, Cast of Beauty and The Beast, Cast of We Will Rock You, Cast of Mamma Mia, Fefe Dobson, Train, Tal Bachman, Randy Bachman, Sarah Sleen, Moxy Fruvous, Kathleen Edwards, Steven Page, Barenaked Ladies, David Usher, Jeremy Fisher, Kalan Porter, Headley, Colin James, Melanie Doane, Barlow, Danny Michel, Sam Roberts, Jacksoul, The Calling, Shaye, Kyle Riabko, Jim Cuddy, K-OS, Suzie McNeil, Hawksley Workman, dbClifford, Simon Wilcox, Liam Titcomb, Hayley Sales, Wil, The Last Goodnight, Five For Fighting, Ali Slaight, Damhnait Doyle, Amy Sky, Marc Jordan and many more.
NEW COUNTRY JAM FESTIVALS
Johnny Reid, Deric Ruttan, Crystal Shawanda, Michelle Wright, Jason McCoy, Jason Blaine, Tara Oram, Amanda WIlkinson, Emerson Dirve, Marshall Dane, One More GIrl, The Higgins, Alex J Robinson, The Roadhammers, Aaron Pritchett, Corb Lund, Prairie Oyster and many more.
RED, WHITE + VINYL CANADA DAY FESTIVALS
Andy Kim, The Spoons, Pretzel Logic, Carpet Froggs, Carole Pope, Five Man Electrical Band, David Clayton Thomas, Ian Thomas, Dan Hill, Brass Transit, Alannah Myles, Lighthouse, and many more.
CHOCOLATE BALL GALAS
Toronto All Star Big Band, Disco Inferno, Hilario Duran, Paula Sheer, June Garber, Rockin’ Ray’s Retro Rockers and more
DIGITAL MEDIA AWARDS
Timothy Leary, Wierd Al Yankovic, Brian Austin Green, Astronaut Chris Hadfield, Astronaut Julie Payette, Bob Ezrin, Paul Hoffert, Herbie Hancock, Rene Auberjonois (Star Trek), Charles Fleicher (Roger Rabbit), David Gilmour (Pink Floyd), Wild Colonials, Lighthouse and more
AMERICAN DREAM FESTIVALS
Donald Trump, Maury Amsterdam (Dick Van Dyke Show), Shirley Jones, Marty Ingels, Andrew Stevens, Siegfried & Roy, Lyle Alzado and more
CURZONS EVENTS
Peter Noone (Herman’s Hermits), Gerry + The Pacemakers, Vickie Keith, Art Hindle, Harvey Atkin, Joe Tilley, Roger Ashby, Don Cherry
BEACHES INTERNATIONAL JAZZ FESTIVAL including STREETFEST
More than a thousand bands and musicians over the past 25 years. To be listed soon.